Tag Archives: coca

Coca-Cola's Customer Relationship Management (CRM) Strategy

Coca-Cola, one of the world’s most recognizable and beloved brands, has consistently been a trailblazer in the beverage industry. As a testament to its dominance, Coca-Cola has been named the world’s most valuable brand for many consecutive years. One of the key pillars of Coca-Cola’s success lies in its robust Customer Relationship Management (CRM) strategy, which has enabled the company …

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