Tableau Owned by Salesforce: A Comprehensive Overview

Tableau, a leading provider of data visualization and analytics software, was acquired by Salesforce in June 2019 for $15.7 billion. The acquisition brought together two cloud-based software giants, creating a powerful platform that empowers businesses to make data-driven decisions.

Salesforce, known for its customer relationship management (CRM) solutions, recognized the value of Tableau’s data visualization capabilities. By integrating Tableau’s software into its platform, Salesforce aims to provide a comprehensive suite of tools that enable businesses to analyze data, identify trends, and make informed decisions across various departments.

Tableau Owned by Salesforce

The acquisition of Tableau by Salesforce in 2019 brought together two cloud-based software giants, creating a powerful platform for data analysis and decision-making. Here are eight important points about this acquisition:

  • Enhanced data visualization
  • Expanded customer base
  • Stronger AI capabilities
  • Increased revenue opportunities
  • Innovative product offerings
  • Improved decision-making
  • Cloud-based integration
  • Data-driven insights

Together, Salesforce and Tableau empower businesses to gain deeper insights from their data, make data-driven decisions, and achieve better outcomes.

Enhanced data visualization

Tableau’s data visualization capabilities are widely recognized as some of the most powerful in the industry. By integrating Tableau into its platform, Salesforce has significantly enhanced its ability to help businesses visualize and analyze data.

  • Interactive dashboards

    Tableau’s interactive dashboards allow users to create visually appealing and informative dashboards that provide real-time insights into key metrics. These dashboards can be easily customized to meet the specific needs of each business.

  • Advanced chart types

    Tableau offers a wide range of advanced chart types, including bar charts, line charts, pie charts, scatter plots, and heat maps. This allows businesses to visualize data in the most effective way possible.

  • Data storytelling

    Tableau’s data storytelling capabilities enable users to create compelling narratives around their data. This makes it easier for businesses to communicate insights and persuade decision-makers.

  • Mobile accessibility

    Tableau’s mobile apps allow users to access their data and dashboards on the go. This makes it possible for businesses to make data-driven decisions anytime, anywhere.

Together, these enhanced data visualization capabilities empower businesses to gain deeper insights from their data, make better decisions, and achieve better outcomes.

Expanded customer base

The acquisition of Tableau has significantly expanded Salesforce’s customer base. Tableau has a strong presence in a variety of industries, including healthcare, financial services, retail, and manufacturing. By integrating Tableau into its platform, Salesforce has gained access to these new markets.

  • New market opportunities

    Tableau’s strong presence in various industries provides Salesforce with new market opportunities. Salesforce can now offer its CRM solutions to Tableau’s existing customers, while Tableau can offer its data visualization capabilities to Salesforce’s customers.

  • Cross-selling opportunities

    The acquisition of Tableau creates cross-selling opportunities for Salesforce. Salesforce can now sell Tableau’s products to its existing customers, and Tableau can sell Salesforce’s products to its existing customers.

  • Increased market share

    The acquisition of Tableau has helped Salesforce increase its market share in the data visualization and analytics market. Salesforce is now one of the leading providers of these solutions, and the acquisition of Tableau has strengthened its position.

  • Global reach

    Tableau has a global presence, with customers in over 150 countries. This gives Salesforce access to new markets and helps it expand its global reach.

Overall, the acquisition of Tableau has significantly expanded Salesforce’s customer base, giving it access to new markets, cross-selling opportunities, and increased market share.

Stronger AI capabilities

Tableau’s acquisition by Salesforce has significantly strengthened Salesforce’s AI capabilities. Tableau’s AI-powered data visualization and analytics tools enable businesses to gain deeper insights from their data and make more informed decisions.

  • Einstein Analytics integration

    Tableau’s AI capabilities are now integrated with Salesforce’s Einstein Analytics platform. This integration provides businesses with a powerful suite of tools for data analysis, visualization, and predictive modeling.

  • Automated insights

    Tableau’s AI-powered insights engine can automatically identify trends, patterns, and anomalies in data. This helps businesses to quickly and easily identify areas for improvement and make better decisions.

  • Natural language processing

    Tableau’s natural language processing (NLP) capabilities allow users to ask questions about their data using natural language. This makes it easier for businesses to get the insights they need without having to write complex queries.

  • Predictive analytics

    Tableau’s predictive analytics capabilities enable businesses to forecast future trends and outcomes. This helps businesses to make more informed decisions and plan for the future.

Overall, the acquisition of Tableau has significantly strengthened Salesforce’s AI capabilities. This integration provides businesses with a powerful suite of tools for data analysis, visualization, and predictive modeling, enabling them to make more informed decisions and achieve better outcomes.

Increased revenue opportunities

The acquisition of Tableau has significantly increased Salesforce’s revenue opportunities. Tableau’s data visualization and analytics solutions are in high demand, and the integration of these solutions into Salesforce’s platform has made Salesforce an even more attractive proposition for businesses.

  • New product offerings

    Tableau’s data visualization and analytics solutions are complementary to Salesforce’s CRM solutions. This provides Salesforce with new product offerings that it can sell to its existing customers.

  • Upselling and cross-selling opportunities

    Salesforce can now upsell and cross-sell Tableau’s solutions to its existing customers. This provides Salesforce with new revenue streams and helps it to increase its average revenue per customer.

  • Expanded market reach

    Tableau’s strong presence in various industries gives Salesforce access to new markets. Salesforce can now sell its CRM solutions to Tableau’s existing customers, and Tableau can sell its data visualization and analytics solutions to Salesforce’s existing customers.

  • Increased customer lifetime value

    By providing businesses with a more comprehensive suite of solutions, Salesforce can increase its customer lifetime value. Businesses are more likely to stay with Salesforce if they can get all of the solutions they need from a single vendor.

Overall, the acquisition of Tableau has significantly increased Salesforce’s revenue opportunities. Salesforce now has a more comprehensive suite of solutions to offer its customers, and it has access to new markets and new revenue streams.

Innovative product offerings

The acquisition of Tableau has enabled Salesforce to offer a number of innovative product offerings to its customers. These offerings combine the strengths of Salesforce’s CRM solutions with Tableau’s data visualization and analytics capabilities.

  • Tableau CRM

    Tableau CRM is a cloud-based analytics platform that embeds Tableau’s data visualization and analytics capabilities directly into Salesforce’s CRM platform. This provides sales, marketing, and customer service teams with real-time insights into their data, enabling them to make better decisions and improve customer relationships.

  • Einstein Analytics for Tableau

    Einstein Analytics for Tableau is a set of AI-powered analytics tools that can be used with Tableau’s data visualization and analytics platform. These tools provide businesses with the ability to quickly and easily identify trends, patterns, and anomalies in their data, and to make predictions about future outcomes.

  • Salesforce Data Manager

    Salesforce Data Manager is a data integration platform that can be used to connect Tableau to a variety of data sources. This makes it easier for businesses to get the data they need into Tableau, so that they can gain insights and make better decisions.

  • Tableau Mobile

    Tableau Mobile is a mobile app that allows users to access their Tableau dashboards and data on the go. This provides businesses with the ability to make data-driven decisions anytime, anywhere.

These innovative product offerings give Salesforce customers a competitive advantage by providing them with the tools they need to make better decisions, improve customer relationships, and achieve better outcomes.

Improved decision-making

The acquisition of Tableau has significantly improved Salesforce’s decision-making capabilities. Tableau’s data visualization and analytics tools provide businesses with the insights they need to make better decisions, both at the individual and organizational level.

  • Data-driven insights

    Tableau’s data visualization and analytics tools provide businesses with data-driven insights into their operations, customers, and market trends. This information can be used to make better decisions about everything from product development to marketing campaigns.

  • Real-time decision-making

    Tableau’s real-time analytics capabilities allow businesses to make decisions based on the most up-to-date data. This is especially important in fast-moving industries where conditions can change rapidly.

  • Improved collaboration

    Tableau’s collaboration features make it easy for teams to share insights and make decisions together. This can help to improve the quality of decision-making and ensure that everyone is on the same page.

  • Increased agility

    Tableau’s data visualization and analytics tools help businesses to become more agile and responsive to change. By providing real-time insights into their operations, Tableau can help businesses to identify and address problems early on, and to seize new opportunities.

Overall, the acquisition of Tableau has significantly improved Salesforce’s decision-making capabilities. Salesforce customers now have the tools they need to make better decisions, faster, and with more confidence.

Cloud-based integration

Tableau and Salesforce are both cloud-based platforms, which makes it easy for them to integrate with each other. This integration provides businesses with a number of benefits, including:

Single source of truth
By integrating Tableau with Salesforce, businesses can create a single source of truth for their data. This means that all of their data is stored in one place, making it easier to access and analyze.

Real-time data access
Tableau’s real-time data access capabilities allow businesses to make decisions based on the most up-to-date data. This is especially important in fast-moving industries where conditions can change rapidly.

Improved collaboration
Tableau’s collaboration features make it easy for teams to share insights and make decisions together. This can help to improve the quality of decision-making and ensure that everyone is on the same page.

Increased agility
Tableau’s cloud-based integration with Salesforce helps businesses to become more agile and responsive to change. By providing real-time insights into their operations, Tableau can help businesses to identify and address problems early on, and to seize new opportunities.

Overall, the cloud-based integration between Tableau and Salesforce provides businesses with a number of benefits that can help them to make better decisions, improve collaboration, and increase agility.

Data-driven insights

Tableau’s data visualization and analytics tools provide businesses with the insights they need to make better decisions. Tableau can help businesses to:

Identify trends and patterns
Tableau’s data visualization capabilities make it easy to identify trends and patterns in data. This information can be used to make better decisions about everything from product development to marketing campaigns.

Understand customer behavior
Tableau can help businesses to understand customer behavior by providing insights into customer demographics, preferences, and buying habits. This information can be used to improve marketing campaigns and product development.

Optimize operations
Tableau can help businesses to optimize their operations by providing insights into key performance indicators (KPIs). This information can be used to identify areas for improvement and to make operational changes that can lead to increased efficiency and profitability.

Predict future outcomes
Tableau’s predictive analytics capabilities can help businesses to predict future outcomes. This information can be used to make better decisions about everything from inventory management to product development.

Overall, Tableau’s data visualization and analytics tools provide businesses with the insights they need to make better decisions, improve customer relationships, and achieve better outcomes.

FAQ

Here are some frequently asked questions about Tableau and its acquisition by Salesforce:

Question 1: What are the benefits of using Tableau with Salesforce?
Answer: Tableau’s data visualization and analytics capabilities complement Salesforce’s CRM solutions, providing businesses with a comprehensive suite of tools to make better decisions, improve customer relationships, and achieve better outcomes.

Question 2: How can I integrate Tableau with Salesforce?
Answer: Tableau can be integrated with Salesforce using a variety of methods, including the Tableau CRM connector, the Salesforce Data Manager, and the Tableau Embedded Analytics API.

Question 3: What are the different Tableau products that can be used with Salesforce?
Answer: Tableau offers a range of products that can be used with Salesforce, including Tableau Desktop, Tableau Server, Tableau Online, and Tableau Mobile.

Question 4: How much does it cost to use Tableau with Salesforce?
Answer: The cost of using Tableau with Salesforce varies depending on the specific products and deployment options that are chosen.

Question 5: What are the benefits of using Tableau’s AI capabilities with Salesforce?
Answer: Tableau’s AI capabilities can be used with Salesforce to automate data analysis, identify trends and patterns, and make predictions. This can help businesses to make better decisions, faster.

Question 6: How can I get started using Tableau with Salesforce?
Answer: You can get started using Tableau with Salesforce by signing up for a free trial or by contacting a Tableau sales representative.

Question 7: What are the best practices for using Tableau with Salesforce?
Answer: Best practices for using Tableau with Salesforce include using a data-driven approach, starting with a clear goal, and using the right tools for the job.

These are just a few of the frequently asked questions about Tableau and its acquisition by Salesforce. For more information, please visit the Tableau website or contact a Tableau sales representative.

In addition to the FAQ above, here are a few tips for using Tableau with Salesforce:

Tips

Here are a few practical tips for using Tableau with Salesforce:

Tip 1: Start with a clear goal.
Before you start using Tableau, it’s important to have a clear goal in mind. What do you want to achieve with Tableau? Once you know your goal, you can choose the right tools and techniques to achieve it.

Tip 2: Use a data-driven approach.
Tableau is a powerful tool for data visualization and analysis. However, it’s important to remember that Tableau is only as good as the data that you put into it. Make sure that you have clean, accurate, and up-to-date data before you start using Tableau.

Tip 3: Use the right tools for the job.
Tableau offers a variety of tools and features for data visualization and analysis. It’s important to choose the right tools for the job. For example, if you want to create a simple bar chart, you can use the built-in bar chart tool. However, if you want to create a more complex visualization, you may need to use a custom visualization.

Tip 4: Get help from the community.
The Tableau community is a great resource for learning how to use Tableau. There are many online forums, user groups, and other resources where you can get help from other Tableau users.

By following these tips, you can get the most out of Tableau and Salesforce. Tableau can help you to make better decisions, improve customer relationships, and achieve better outcomes.

In conclusion, Tableau’s acquisition by Salesforce has created a powerful platform for data visualization and analysis. By following the tips above, you can use Tableau to make better decisions, improve customer relationships, and achieve better outcomes.

Conclusion

Tableau’s acquisition by Salesforce has created a powerful platform for data visualization and analysis. This acquisition brings together two cloud-based software giants, creating a comprehensive suite of tools that empower businesses to make data-driven decisions across various departments.

The integration of Tableau’s data visualization and analytics capabilities into Salesforce’s CRM platform provides businesses with a number of benefits, including:

  • Enhanced data visualization
  • Expanded customer base
  • Stronger AI capabilities
  • Increased revenue opportunities
  • Innovative product offerings
  • Improved decision-making
  • Cloud-based integration
  • Data-driven insights

By leveraging the combined strengths of Tableau and Salesforce, businesses can gain deeper insights from their data, make better decisions, and achieve better outcomes.

In the rapidly evolving digital landscape, data has become increasingly important for businesses of all sizes. Tableau’s acquisition by Salesforce is a testament to the growing importance of data visualization and analysis. By providing businesses with the tools they need to make data-driven decisions, Tableau and Salesforce are empowering them to succeed in the digital age.