Salesforce CM, also known as Salesforce Commerce Cloud, is a cloud-based e-commerce platform that enables businesses to create and manage online stores. It offers a wide range of features and capabilities to help businesses of all sizes sell their products and services online.
Salesforce CM is a popular choice for businesses looking for a flexible and scalable e-commerce solution. It is used by a wide range of businesses, from small businesses to large enterprises, and can be customized to meet the specific needs of each business.
In this guide, we will take a closer look at Salesforce CM, including its features, benefits, and pricing. We will also provide tips on how to get started with Salesforce CM and how to use it to grow your business.
Salesforce CM
Salesforce CM is a cloud-based e-commerce platform that enables businesses to create and manage online stores. It offers a wide range of features and capabilities to help businesses of all sizes sell their products and services online.
- Cloud-based
- Scalable
- Customizable
- Feature-rich
- Easy to use
- Affordable
- Reliable
- Secure
Salesforce CM is a popular choice for businesses looking for a flexible and scalable e-commerce solution. It is used by a wide range of businesses, from small businesses to large enterprises, and can be customized to meet the specific needs of each business.
Cloud-based
Salesforce CM is a cloud-based e-commerce platform, which means that it is hosted on the internet and can be accessed from anywhere with an internet connection. This has a number of advantages over traditional on-premise e-commerce software.
- Scalability
Cloud-based platforms are highly scalable, which means that they can easily handle increases in traffic and demand. This is important for businesses that experience seasonal fluctuations in sales or that are planning to grow their business.
- Reliability
Cloud-based platforms are also very reliable, as they are hosted on redundant servers. This means that your online store will be available to customers even if one of the servers goes down.
- Security
Cloud-based platforms are also very secure, as they are protected by the latest security measures. This helps to keep your customer data safe and secure.
- Cost-effective
Cloud-based platforms are also more cost-effective than traditional on-premise software, as you do not need to purchase and maintain your own hardware and software.
Overall, the cloud-based nature of Salesforce CM makes it a great choice for businesses of all sizes. It is scalable, reliable, secure, and cost-effective.
Scalable
Salesforce CM is a highly scalable e-commerce platform, which means that it can easily handle increases in traffic and demand. This is important for businesses that experience seasonal fluctuations in sales or that are planning to grow their business.
- Automatic scaling
Salesforce CM can automatically scale up or down based on the traffic to your online store. This ensures that your store will always be available to customers, even during peak periods.
- No downtime
Salesforce CM can scale up or down without any downtime, which means that your customers will not be interrupted.
- Pay-as-you-go
Salesforce CM is a pay-as-you-go service, which means that you only pay for the resources that you use. This makes it a very cost-effective solution for businesses of all sizes.
- Enterprise-grade performance
Salesforce CM is used by some of the world’s largest businesses, which means that it is capable of handling even the most demanding traffic levels.
Overall, the scalability of Salesforce CM makes it a great choice for businesses of all sizes. It can easily handle increases in traffic and demand, and it is very cost-effective.
Customizable
Salesforce CM is a highly customizable e-commerce platform, which means that it can be tailored to meet the specific needs of your business. You can customize the look and feel of your online store, the products and services that you offer, and the way that you process orders.
Some of the ways that you can customize Salesforce CM include:
- Themes and templates
Salesforce CM offers a variety of themes and templates that you can use to create a unique look and feel for your online store. - Custom code
If you have the technical expertise, you can use custom code to further customize Salesforce CM. This allows you to create unique features and functionality for your online store. - Apps and integrations
Salesforce CM offers a wide range of apps and integrations that you can use to extend the functionality of your online store. This allows you to add features such as product recommendations, live chat, and loyalty programs.
The customizability of Salesforce CM makes it a great choice for businesses of all sizes. You can create an online store that is tailored to your specific needs and that will help you to grow your business.
Here are some examples of how businesses have used Salesforce CM to create customized online stores:
- Nike uses Salesforce CM to create a personalized shopping experience for its customers. Customers can create profiles that track their purchase history and preferences. Nike then uses this information to recommend products and offers that are tailored to each customer’s individual needs.
- Starbucks uses Salesforce CM to create a loyalty program that rewards customers for their purchases. Customers can earn points for every dollar they spend, which they can then redeem for free drinks, food, and merchandise.
- Disney uses Salesforce CM to create a seamless shopping experience for its customers across all of its channels, including its website, mobile app, and retail stores. Customers can start their shopping journey on one channel and finish it on another, and their progress will be tracked throughout.
Feature-rich
Salesforce CM is a feature-rich e-commerce platform that offers a wide range of features and capabilities to help businesses of all sizes sell their products and services online.
Some of the key features of Salesforce CM include:
- Product management
Salesforce CM offers a comprehensive suite of product management features that make it easy to create, manage, and track your products. - Order management
Salesforce CM offers a robust order management system that makes it easy to process orders, track shipments, and manage returns. - Marketing automation
Salesforce CM offers a powerful marketing automation suite that helps you to create and execute targeted marketing campaigns. - Customer service
Salesforce CM offers a comprehensive customer service suite that helps you to provide excellent customer support. - Analytics and reporting
Salesforce CM offers a robust analytics and reporting suite that helps you to track your progress and measure your success.
The feature-rich nature of Salesforce CM makes it a great choice for businesses of all sizes. It offers a wide range of features and capabilities that can help you to grow your business.
Here are some examples of how businesses have used the feature-rich capabilities of Salesforce CM to grow their business:
- Amazon uses Salesforce CM to power its e-commerce platform. Salesforce CM provides Amazon with the scalability, reliability, and security that it needs to handle the massive volume of orders that it processes each day.
- Nike uses Salesforce CM to create a personalized shopping experience for its customers. Salesforce CM provides Nike with the ability to track customer purchase history and preferences. Nike then uses this information to recommend products and offers that are tailored to each customer’s individual needs.
- Starbucks uses Salesforce CM to create a loyalty program that rewards customers for their purchases. Salesforce CM provides Starbucks with the ability to track customer purchases and award points for each dollar spent. Customers can then redeem their points for free drinks, food, and merchandise.
Easy to use
Salesforce CM is designed to be easy to use, even for businesses with no prior experience with e-commerce. The platform is intuitive and user-friendly, and it comes with a variety of resources to help you get started.
Here are some of the things that make Salesforce CM easy to use:
- Drag-and-drop interface
Salesforce CM uses a drag-and-drop interface that makes it easy to create and manage your online store. - Pre-built templates
Salesforce CM offers a variety of pre-built templates that you can use to create your online store quickly and easily. - Guided setup
Salesforce CM provides a guided setup process that walks you through the steps of creating and launching your online store. - 24/7 support
Salesforce CM offers 24/7 support to help you with any questions or problems that you may have.
The ease of use of Salesforce CM makes it a great choice for businesses of all sizes. Even if you have no prior experience with e-commerce, you can quickly and easily create and launch your online store with Salesforce CM.
Here are some examples of how businesses have used the ease of use of Salesforce CM to grow their business:
- Warby Parker is an online retailer of eyeglasses. Warby Parker used Salesforce CM to create its online store. Warby Parker had no prior experience with e-commerce, but they were able to quickly and easily create and launch their online store using Salesforce CM.
- Allbirds is an online retailer of sustainable shoes. Allbirds used Salesforce CM to create its online store. Allbirds had a limited budget, but they were able to use Salesforce CM to create a professional and user-friendly online store.
- Outdoor Voices is an online retailer of activewear. Outdoor Voices used Salesforce CM to create its online store. Outdoor Voices wanted to create a unique and engaging shopping experience for its customers. They were able to use Salesforce CM to create a customized online store that reflects the brand’s identity.
Affordable
Salesforce CM is an affordable e-commerce platform that is suitable for businesses of all sizes. Salesforce CM offers a variety of pricing plans to choose from, so you can find a plan that fits your budget.
- Pay-as-you-go pricing
Salesforce CM offers a pay-as-you-go pricing model, which means that you only pay for the resources that you use. This makes Salesforce CM a very cost-effective solution for businesses of all sizes.
- No long-term contracts
Salesforce CM does not require you to sign a long-term contract. This gives you the flexibility to cancel your subscription at any time.
- Free trial
Salesforce CM offers a free trial so that you can try the platform before you buy it. This gives you the opportunity to make sure that Salesforce CM is the right fit for your business.
- Discounts for nonprofits
Salesforce CM offers discounts for nonprofits. This makes Salesforce CM an affordable option for nonprofits that are looking to create an online store.
The affordability of Salesforce CM makes it a great choice for businesses of all sizes. You can find a pricing plan that fits your budget, and you can cancel your subscription at any time.
Reliable
Salesforce CM is a reliable e-commerce platform that is designed to handle high volumes of traffic and orders. Salesforce CM is hosted on a redundant network of servers, which means that your online store will be available to customers even if one of the servers goes down.
- 99.9% uptime
Salesforce CM offers a 99.9% uptime guarantee, which means that your online store will be available to customers almost all of the time.
- Redundant servers
Salesforce CM is hosted on a redundant network of servers, which means that your online store will be available to customers even if one of the servers goes down.
- Automatic updates
Salesforce CM is automatically updated with the latest security patches and bug fixes, which helps to keep your online store secure and running smoothly.
- Support and maintenance
Salesforce CM offers 24/7 support and maintenance, which means that you can get help with any issues that you may experience.
The reliability of Salesforce CM makes it a great choice for businesses of all sizes. You can be confident that your online store will be available to customers when they need it.
Secure
Salesforce CM is a secure e-commerce platform that protects your customer data and your business from online threats. Salesforce CM is compliant with all major security standards, and it uses a variety of security measures to protect your data.
- PCI DSS compliant
Salesforce CM is compliant with the Payment Card Industry Data Security Standard (PCI DSS), which is a set of security standards that businesses must follow to protect customer credit card data.
- SSL encryption
Salesforce CM uses SSL encryption to protect your customer data in transit. SSL encryption scrambles your data so that it cannot be intercepted and read by unauthorized parties.
- Firewall protection
Salesforce CM uses a firewall to protect your online store from unauthorized access. A firewall is a network security system that monitors and controls incoming and outgoing network traffic.
- Intrusion detection and prevention
Salesforce CM uses intrusion detection and prevention systems to protect your online store from malicious attacks. These systems monitor your network traffic for suspicious activity and take action to block attacks.
The security of Salesforce CM makes it a great choice for businesses of all sizes. You can be confident that your customer data and your business are protected from online threats.
FAQ
Here are some frequently asked questions about Salesforce CM:
Question 1: What is Salesforce CM?
Salesforce CM is a cloud-based e-commerce platform that enables businesses to create and manage online stores. It offers a wide range of features and capabilities to help businesses of all sizes sell their products and services online.
Question 2: How much does Salesforce CM cost?
Salesforce CM offers a variety of pricing plans to choose from, so you can find a plan that fits your budget. Salesforce CM also offers a free trial so that you can try the platform before you buy it.
Question 3: Is Salesforce CM easy to use?
Yes, Salesforce CM is designed to be easy to use, even for businesses with no prior experience with e-commerce. The platform is intuitive and user-friendly, and it comes with a variety of resources to help you get started.
Question 4: Is Salesforce CM secure?
Yes, Salesforce CM is a secure e-commerce platform that protects your customer data and your business from online threats. Salesforce CM is compliant with all major security standards, and it uses a variety of security measures to protect your data.
Question 5: What are the benefits of using Salesforce CM?
There are many benefits to using Salesforce CM, including:
- Scalability
- Reliability
- Security
- Customizability
- Easy to use
- Affordable
Question 6: How can I get started with Salesforce CM?
You can sign up for a free trial of Salesforce CM here: [link to Salesforce CM free trial].
Closing Paragraph for FAQ
These are just a few of the most frequently asked questions about Salesforce CM. If you have any other questions, please feel free to contact Salesforce CM support.
Now that you know more about Salesforce CM, here are a few tips to help you get started:
Tips
Here are a few tips to help you get the most out of Salesforce CM:
Tip 1: Start with a plan. Before you start building your online store, it’s important to have a plan. This will help you to stay organized and on track. Your plan should include your business goals, your target audience, and your marketing strategy.
Tip 2: Choose the right theme and design. The look and feel of your online store is important. Choose a theme and design that is consistent with your brand and that appeals to your target audience.
Tip 3: Use high-quality product images. Product images are one of the most important elements of your online store. Make sure that your product images are high-quality and that they accurately represent your products.
Tip 4: Provide excellent customer service. Customer service is essential for any online business. Make sure that you are providing excellent customer service to your customers. This includes responding to inquiries promptly, resolving issues quickly, and going the extra mile to make sure that your customers are happy.
Closing Paragraph for Tips
By following these tips, you can create a successful online store with Salesforce CM. If you have any questions or need help getting started, please contact Salesforce CM support.
Now that you know more about Salesforce CM and how to use it, you’re well on your way to creating a successful online store.
Conclusion
Salesforce CM is a powerful e-commerce platform that can help businesses of all sizes sell their products and services online. Salesforce CM is cloud-based, scalable, reliable, secure, customizable, easy to use, and affordable. It offers a wide range of features and capabilities to help businesses create and manage successful online stores.
If you are looking for an e-commerce platform that can help you to grow your business, Salesforce CM is a great option. With its powerful features and capabilities, Salesforce CM can help you to create a successful online store that will meet the needs of your customers.
We encourage you to try Salesforce CM for yourself. You can sign up for a free trial here: [link to Salesforce CM free trial]